It was started by 19-year-old Joseph Ontiveros with the guidance of long time friend and owner of Wicked Customs, pro scooters and skateboards in Huntington Beach, Rodella Hurtado. Joseph began buying scooters and penny boards a few at a time. During the Christmas season, Joseph was at River Park (a local shopping center in Fresno) daily, rain or shine, promoting his merchandise and the sport. With every penny he made, he would buy more inventory.
Joseph leased his first shop. It was a tiny 8’ x 14’ office space, but it was a store front and a genuine brick and mortar. It had just enough room in the back for a workbench, a little couch and a mini fridge. He would spend many nights at the shop, learning about business and inventory and the bookkeeping of a small business. At the start Joseph continued to put all of his time and efforts into promoting the sport and building his business. He learned to ride, got to know the local riders, and rode at the nearby skate park.
In early 2014, with a little bit of success behind him, Joseph moved next door to a bigger office space. In June 2014, Xtreme Customs moved to its current location at 80 W. Bullard #105, a respectable 1,100 square foot retail space in a shopping center.
Xtreme Customs was born from a child’s passion for scooters and curiosity. Joseph wanted to learn how scooters were made, where they came from and what made them so much better than folding scooters. The youth innocence inside him and the passion for knowledge gave birth to Xtreme Customs. As he started getting answers to his questions, his shop became full with inventory. He learned how, where, when and what was required to build an awesome space for riders to buy scooters, accessories and repair. In 2017 Xtreme Customs was rebranded to Alpha Pro Scooters.
Today Alpha Pro Scooters is committed to the scooter community. We sponsor riders to promote the sport and help them continue having the equipment they need to be safe and successful. We have completed a scooter exchange program which resulted in donating more than 30 scooters to the Fresno Boys and Girls Club for kids who would otherwise have nothing to ride at all.
Joseph’s love for the sport has opened a window of opportunities for young riders in the community to do what they love most. Joseph hopes to expand Alpha Pro Scooters and continue growing the sport of Pro Scooters.
Alpha Pro Scooters strives to provide his customers with a wide range of affordable scooters and accessories.
Alpha Pro Scooters offers leading brands scooters including Envy Scooters, MADD Gear scooters, Lucky scooters, Crisp scooters and Phoenix scooters. There are scooters for beginners and Pro Stunt scooters as well. We have everything beginning from entry level scooter models for young riders to advanced scooter models for experienced riders.